Youtube is extremely important in the toy world.
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Tons of money is currently being made from toy unboxing videos, with YouTube influencers making bank for product reviews and being paid for sponsored content, too. Perhaps the biggest success is the channel Ryan ToysReview, which stars an 8-year-old toy influencer named Ryan who is now YouTube’s top-paid star, earning $22 million last year, according to Forbes.
In addition to funding these influencers, toy brands want a slice of YouTube’s money too. Mattel’s Barbie, for example, isn’t just a doll who’s for sale anymore; she’s also a YouTube vlogger with more than 5 million subscribers. Hasbro, too, has debuted the show Hanazuki specifically for YouTube. Kids can stick to watching the channel, but they can buy Hanazuki swag that’s advertised, too.
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a tip of the hat to John