tingilinde

the emperor's clothing

Michael Wolff at Technology Review on what Facebook really is - an ad driven company?..

Is there a there there .?  

Determining value in social networking companies is not well understood - particularly those where personal connections aren't strong as issues like trust aren't well understood (and it isn't transitive).  Many companies have been experimenting with Facebook and Twitter, but I haven't seen any documented out of the ballpark success stories.  I wonder if the industry will be rediscovering learnings of conventional direct marketing that were learned in the 50s and 60s or if there is any new ground?  

Unless companies like Facebook can show significant improvements in the efficiency of marketing or move into entirely new areas their growth will largely be limited by the economic growth and materialism of their user base.  

Lsst year Peter Cauwels and Didier Sornette of the Swiss Federal Institute of Technology in Zurich published a paper on the value of social media companies.  

Quis pendit ipsa pretia: facebook valuation and diagnostic of a bubble based on nonlinear demographic dynamics

Peter Cauwels, Didier Sornette

(Submitted on 6 Oct 2011 (v1), last revised 1 Nov 2011 (this version, v2))

We present a novel methodology to determine the fundamental value of firms in the social-networking sector based on two ingredients: (i) revenues and profits are inherently linked to its user basis through a direct channel that has no equivalent in other sectors; (ii) the growth of the number of users can be calibrated with standard logistic growth models and allows for reliable extrapolations of the size of the business at long time horizons. We illustrate the methodology with a detailed analysis of facebook, one of the biggest of the social-media giants. There is a clear signature of a change of regime that occurred in 2010 on the growth of the number of users, from a pure exponential behavior (a paradigm for unlimited growth) to a logistic function with asymptotic plateau (a paradigm for growth in competition). We consider three different scenarios, a base case, a high growth and an extreme growth scenario. Using a discount factor of 5%, a profit margin of 29% and 3.5 USD of revenues per user per year yields a value of facebook of 15.3 billion USD in the base case scenario, 20.2 billion USD in the high growth scenario and 32.9 billion USD in the extreme growth scenario. According to our methodology, this would imply that facebook would need to increase its profit per user before the IPO by a factor of 3 to 6 in the base case scenario, 2.5 to 5 in the high growth scenario and 1.5 to 3 in the extreme growth scenario in order to meet the current, widespread, high expectations. To prove the wider applicability of our methodology, the analysis is repeated on Groupon, the well-known deal-of-the-day website which is expected to go public in November 2011. The results are in line with the facebook analysis. Customer growth will plateau. By not taking this fundamental property of the growth process into consideration, estimates of its IPO are wildly overpriced.

 

They came to the conclusion that Facebook might be worth abot $20B with 1.2 billion users.  If they are close to being right, and their simple model assumes about $1 of value per user - a historical number that one can quibble with on either side - Facebook shares have a long way to go ... down that is.  Technology Review has a non-technical  summary of the paper here.

 

the social graph is neither

a rant on social networking sites -- I would have gone further....

 

(tip of the hat to John)

social media for dimentia patients

This could be a good thing.  Many become very isolated from friendly and stimulating human contact.

google+

xkcd gets it

There is a good chance many will use it like Facebook and Twitter - which brings the question "why migrate?"  Circles isn't a new idea, but a large body of research suggests that it is difficult to get people to create and use groups, even if the tools to aid that are compelling (and Circles appears to be very compelling).

It will be interesting to watch ...  I have a gut feeling all of the social tools (everyone - not just Google+) are a bit tone deaf so far.

pinning your history to google maps

Historypin is along the lines of something a few of us worked on a decade ago...

A historian who heard about our work requested the ability to link photos, journals, videos and other media to locations so people could browse the past.   She wanted the ability to hold up the device and replace the current scene with the old image  (that piece is  tough)

social media tshirt

a venn diagram that says it all.. :-)

social networking and green consumers

From CMU's Footprints Project: paper on the use of social networks to motivate people to reduce their ecological footprints (pdf)

abstract:

What role can social networking websites play in supporting large-scale group action and change? We are proposing to explore their use in supporting individual reduction in personal energy consumption. Here we summarize some existing uses of social networking on the web and propose an approach thatintegrates feedback about ecological footprint data into existing social networking sites and Internet portal sites. Integrating such feedback into popular, commonly used sites allows frequent feedback about performance, while enabling the exploration motivational schemes that leverage group membership. We propose to compare different motivational schemes in three ways: Reduction in CO2 emission; lifestyle changes; and ongoing use by users who join the site
(retention).

A difficult task as the public has a poor grasp of the issues involved and is easy prey to conventional advertising and greenwashing. Some of these tactics are probably good.

Folks at Berkeley's Infolab have produced a few interesting concepts. One is a phone that looks at UPC codes, goes to the Net and produces consumer scores. The idea has been around for a long time and some variations have exited (scan a product in a store and compare with Amazon prices). Making a properly weighted and trusted database is a more interesting problem.

moblogging mini fandoms

Mizuko is quoted in this article on moblogging. (she was one of the first people to point out that poor resolution may be a feature)

The concept of moblog fanclubs is just strange.

daisyphone - strange little composition tool

New Scientist has an article on Daisyphone.

I'm sure people like Tom and Richard will yawn at this, but give it a try.

corporate fallout meter

A very cute idea.

It would be interesting to incorporate this into devices that people actually carry (like cellphones) and see if it would influence their buying decisions. One can imagine a variety of databases - you would probably subscribe to them by political or some other belief.