The next big development? An interview with Akiko Isawaki
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Would nasal spray vaccines be as effective as the intramuscular vaccines currently being used to battle the virus?
I would think that it will be more effective. We still have to test it in humans, but because the spray vaccine establishes local immunity where the virus enters the body, people may not get infected from the pathogen, which is very different from the intramuscular vaccines where we’re preventing severe disease. If you don’t get infected, of course, you avoid any downstream consequences, like long Covid.
Another advantage is that it’s a nasal spray, so you don’t necessarily rely on health care personnel to deliver it. You may just get it from your local pharmacy and administer it yourself. That also expands the scope to other countries that may not have the workforce to deliver intramuscular vaccine but may have the capacity to deliver nasal spray. It’s also very easy to produce: It’s just a recombinant protein that can be stored in the fridge for a few months.
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when it rains, it pours
The history of one of the longest running ad campaigns.
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Remember the Morton Salt Girl? Of course you do, Morton table salt still puts that girl (and her umbrella) on every package of their truly iconic salt. Their slogan also goes way back. The old saying, “When it rains, it pours,” sounds like wise wisdom from Confucius or the Bible or even the moral of an Aesop’s Fable. In reality, this saying is one of the earliest and most successful advertising slogans of all time, which makes it actually... not that old. The now-popular, but generally-modern adage comes to us from the Morton Salt Company itself, and, when paired with the Morton Salt Girl, it forms the basis for one of the longest running marketing campaigns of all time.
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05:07 in General Commentary, history | Permalink | Comments (0)