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In ongoing research, we are investigating the consequences of this experience. Our initial findings—still unpublished—suggest that persuasion fatigue is widespread. Of 600 people in the U.S. who participated in recent studies, 98 percent reported having experienced this fatigue, sparked by discussions of topics such as politics, religion and health. Our work also suggests that most people believe debates hit dead ends because the other person in the conversation was at fault.
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