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The eventual rejection of the proposed Super Bowl commercial resulted in “by far” the most successful marketing effort in the company’s history, Hunter said during the deposition. “Nothing’s even close,” he said.
The online commentator’s video fiercely criticizing the NFL went viral, and the story about the banned Super Bowl ad reached tens of millions of people after it was featured on Fox News’s signature programs, such as “The Sean Hannity Show” and “The Five,” Hunter recounted in the deposition.
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