Sponsorships and pushing 9 year olds.
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Both twins missed their shots, but it was still footage their 39-year-old father could use for the online documentary series he has been developing around their brand, along with a basketball camp and a clothing line. As the economics that surround youth sports has exploded, some parents have fashioned themselves as de facto agents for their young athletes, entrepreneurs who are aggressively promoting their children and priming them for potential endorsement deals as they develop.
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