Name, image, and likeness benefits for those in non-elite college sports programs.
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What is similarly clear, according to companies that have helped to broker or administer agreements for tens of thousands of athletes, is that many participating players are not even making $1,000 each.
Athletes are still barred by N.C.A.A. rules from receiving direct salaries for playing sports at their schools, but Opendorse said this week that those with deals that passed through its platform had earned an average of $1,138 since July 1; it did not report a median. INFLCR said its median transaction value since July 1 was $51, and that its average deal was worth $1,306.
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