Most people who use desktop video conferencing don't pay any attention to audio or video quality. (I can't say I'm careful, but I know better). There are any number of things you can do for audio quality (a good podcasting microphone or better can be had for $100 or so), but video quality often comes down to lighting.
Here is a DIY on the cheap project using $26 worth of kit ...
How to Light An Interview for $26 from stillmotion on Vimeo.
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