Find something with complex flavors so you can do a little experiment. I have a small Snicker’s bar with its chocolate, salted peanuts and caramel. You can probably find something better - even a flavored hard candy will work well. I’ll wait ...
Got it?
Good!
Take a bit of it and, while holding your breath, pinch your nose and place the morsel on your tongue. There is the sensation that something is on your tongue and you notice a taste or two. Chew it a bit. If you are careful to not breathe you’ll get one or more of the five tastes your tongue can sense - salt, sour, bitter, sweet and umami (often called savory).
I’m sensing a bit of salt and sweet with the bit of the Snickers bar. At some point you’ll need to breathe. Try only breathing through your mouth and, if you can, lift the your palate so air doesn’t travel from the back of your mouth to your nose. If you have good control you’ll continue to register the limited set of tastes.
Now start breathing normally allowing air from the back of your mouth to make it through your nose. It is as if the world suddenly changes from out of focus 2d black and white to vivid 3d color. The flavors come bursting through.
It turns out flavor is similar to color - we tend to think of them as aspects of the world that surrounds us, but in fact they are synthesized by our brains. Much of flavor comes from smell, but perhaps not the type of smell that first comes to mind.
Dogs are often cited as being wonderfully optimized for smell. They can put their noses close to the ground and the structure of their noses is beautifully constructed. Some beautiful work has been done examining the low speed aerodynamics of canine smelling.
Humans are usually seen as poor smellers - indeed smell is often seen as a relatively unimportant sense. But it turns out there are really two types of smelling. Orthonasal smell is what you think of when you think of smelling in dogs or people. Air laden with molecules that can stimulate smell receptors comes in through the nose and a signal is sent to the brain -- perfume, skunk, body odor burnt dinner and so on. Retronasal smell is from odor producing molecules that arise in the mouth and pass up into the nasal cavity with the air leaving through the nose.
It turns out retronasal smell is so different some researchers treat it as a different type of sense entirely. It also turns out, compared to other animals, we seem to be highly optimized for it.
When people learn that I have synesthesia they usually wish they could experience it. I’m not entirely certain that is a good idea and I often wonder what it would be like to have orthogonal vision and hearing. But I've come to the realization that all of us are synesthestic...
Your brain takes signals from retronasal smell and weaves them with those from taste to produce flavors in your brain. These can be enormously complex and can vary from person to person. They elevate cooking, wine making and the other wonderful things we do with food to art forms.
The retronasal smell-taste synesthesia1 is even more impressive as it combines with touch signals from the tongue to localize flavors on the tongue. Retronasal smell is a referred sensation.
Our bodies are impossibly cooler and more awesome that we can imagine.
Now I’m thinking about food. Over Thanksgiving I made about a half dozen dishes, some improvised, others modified variations of old standbys, that were excellent - the sort f thing to serve to guests. My cooking skills are modest, but these were good enough that I offer a few of them:
Roasted Green Beans with Nuts and Cranberries
really simple and really good. I'm guessing on the amounts. Also a note - a microplane completely rules for zesting citrus
2 pounds fresh green beans, stem ends trimmed
4 cloves garlic, peeled and sliced lengthwise into quarters
2 tablespoons extra virgin olive oil - good quality (I like Frantoia)
1/2 teaspoon freshly ground black pepper
1/4 teaspoon white sugar
1 teaspoon lemon zest (about one lemon's worth)
2 teaspoons lemon juice (about one lemon's worth). reserve another lemon for serving
1/2 cup dried cranberries (a 50-50 mixture of dried cranberries and dried cherries worked well too)
1/2 cup pecans (walnuts work well too .. you can toast them or leave them raw. I went with raw both times)
1. Preheat oven to 450 degrees. Line a rimmed baking sheet with heavy duty aluminum foil.
2. Toss green beans with garlic, olive oil, salt, pepper and sugar directly on the prepared baking sheet. Roast the beans for 15 minutes, then stir with a spatula. Continue roasting until beans slightly browned and just starting to shrivel - about 10 minutes more. Add lemon zest, lemon juice, cranberries and walnuts and toss well. Taste and adjust seasoning with salt, pepper and more lemon juice.
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Sweet Potato, Roasted Red Pepper and Quinoa Salad
This is another in a series of modifications to a basic Mark Bittman recipe. The trick is to combine crunchy apple tastes with a roasted grilled flavor. It is probably the best variation I’ve made.
cook 1 c quinoa and 2 c water with a bit of salt. I prefer quinoa from Bob's Red Mill
oven roast 1 cubed (1/2 to 3/4 inch) sweet potato 30 minutes at 350F broil for 3 minutes. crank the heat to broil for about two minutes at the end to push the Mallard reaction
roast 1 red pepper and dice (I did this on the grill with the pepper cut in eight sections and coated with olive oil. I went for a blistered skin with burning just starting and left the skin on)
toss into a large bowl and mix:
quinoa
sweet potato
red pepper
1 cubed peeled apple (a Cortland is a good choice)
2 ounces chopped pecans
2 - 3 chopped scallions
about 1/4 cup chopped fresh parsley
add
1/3 c high quality olive oil (I like Frantoia)
short 1/4 c white balsamic vinegar (Terre Bormane Aulente is great)
short 1/4 c balsamic vinegar (like Fini)
salt and pepper to taste
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Mango Lassi
I have a serious weakness for mango lassis and, over the years, have tried to make them with mixed results. Recently I learned many Indian restaurants use a commercial canned mango pulp. Specifically Rellure was mentioned. I found some on Amazon and went to work with a recipe. An Indian grocery will probably also stock some. If you can score wonderful very ripe mangos, go for it, but this short cut is very easy and delicious.
This made the richest mango lassi I've had. The taste and mouth feel is that of something made with cream. You might try regular yogurt and perhaps low fat milk. I think you could simulate most restaurant drinks with 1% milk. It helps to chill the mango pulp and milk to below refrigerator temperatures - if they are already refrigerated, put them in the freezer for about ten minutes. Alternatively serve over ice.
combine:
9 ounces 2% plain Fage greek yogurt. (whole Fage would be wonderful overkill)
4.5 ounces whole milk
4.5 ounces mango pulp
about 4 tsp white sugar (or to taste)
some ground cardamom to taste - I probably used a tsp
blend for a minute or so
serve in a chilled glass and sprinkle with pistachios or sliced almonds.
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1 Perhaps this is a bit different from normal definitions of synesthesia, but I think as a crossing of two distinct sensory inputs to produce a sensation normally associated with one of them. In any event this concept of flavor that we often interpret as taste is so common that we don't think of it as unusual. It is something to celebrate and we are probably much better at sorting out flavors that most (perhaps all) of the other animals.
on the death of the high fidelity industry
One of the more curious learnings I’ve repeatedly had over the decades is that audio and video quality isn’t terribly important to people. Some jumps have been important, but at some point quality seems to be “good enough” and people become interested in other metrics like price, mobility, convenience and selection.
We did a lot of work on audio compression and there was a drive to make our codec (AAC) the best of its class. This involved a large amount of human testing and the reference music was mostly compact disc class. Higher qualities existed, but it was felt compressed music to CD like quality was necessary.
We did it. By 2000 AAC was recognized as the best of its breed and it was statistically undetectable to most listeners at 128 kilobits per second.1 A CD is 1440 kbps, so this shrinks the data file for a music track to about 9% of its original size - really useful if your network connection isn’t terribly fast.
Audiophiles had been hoping one of several standards would take off by about that time taking us beyond CD quality, but it never really happened. Internet delivered music and the iPod fundamentally changed how we listened to music. A few years ago I came across an article that pointed out the aftermarket for iPod accessories was larger than the entire market for stereo equipment. Good enough sound quality in our pockets and a large and easy to use library was all we needed - onventional HiFi was dying and some would say it is dead.2
There are other directions music quality could do - trying to create the sound field - the audio experience - of a concert. But there is this little problem - outside of multichannel sound for television, no one is spending money on audio equipment and very few people spend serious money on good audio equipment for their televisions.
It just doesn’t matter.
mostly3
A few years ago some of us revisited the issue of speech quality on telephones. The frequency range of a normal telephone is small compared with normal human hearing and voices, particularly female voices, are altered. Mobile phones introduce even more issues with low quality audio compression. The notion was that expanding the frequency range from about 3 kHz to 7 kHz would make a big difference that people might pay buy. We did some careful studies on 3 vs 7 vs 20 and came to the conclusion that it isn’t a big deal for most people. In fact people under 30 had a slight bias to the lower quality sound.
I speculate that for music or video there is a point at which the underlying performance is more important. If we don’t reach that point the performance is merely wallpaper and we don’t pay a lot of attention to it. As we cross some threshold what is being the performance becomes so engrossing that inferior reproduction isn’t a huge issue to most of us. I’ve seen this repeated over and over ... In an earlier post I noted on an epiphanal moment I had:
A good example is that the enjoyment of music often is decoupled with the quality of reproduction. I was in a classic restored Mustang near Cleveland with the head recording engineer from Telarc Records and a seriously good musician from the Oberlin Conservatory. We were talking about where music reproduction might go with sound field reconstruction and dramatically more information than CDs could provide when a favorite Beatles tune came up on the 8 track (gasp! - it was an authentically restored Mustang). The volume came up and the two of them were soon singing along to the music in pure delight. There is something transcendent about the music - even with the awful reproduction in that noisy environment. This taught me home stereos might die if we could only give people good enough music that was always with them. Portable music players with cheap headphones would be good enough.
I think live performances are still very important - there is a communication between the performers and the audience and the overall sound field seems to make a difference. The one way music and video we listen to at home or on the go is a different animal and needs to be considered separately.
This notion of good enough quality is important. You have to consider the entire user experience and not just some component like audio quality as defined by some engineering metrics that are measured with the listener out of the loop.
It is something to watch for in many other industries. Most people could care less, and don’t even know what gigahertz, gigabytes and other terms used to sell Wintel based PCs mean. The same for horsepower and torque. They are used as sales tools and people might think larger is better, but there is only a vague coupling to the final experience in most cases. Even non-technical enthusiasts have trouble with the definitions.
Perhaps industries where differentiations are made based on technical terms that are not understood by the customer based are a good first order cut as those where disruption is possible.
Video and theater experiences are another rich and interesting area. A lot of money is being bet that 3D will cause people to upgrade home TVs as well as go to movies, but there are some good arguments that won't happen. There are other things that are probably more important in the theater and I tend to doubt the 3D revolution - at least as something that is a sustainable differentiator that will cause people will pay higher ticket prices.
In the meantime I love going to live performances! In the meantime don't bet on quality metrics unless you understand the complete user experience.
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1 In fact if you increase the rate to 160 kbps statistically no one can tell the difference on normal music. The guy who was really obsessed with tuning the codec went to Apple and their version of AAC has made great improvements over the years.
We found that some training is necessary to listen closely enough to music to detect artifacts. It turns out that hearing ability decreases and anyone over about 35 is useless no matter how good their training. Audiophiles tend to be males over 40 (and more often over 50) who spend tens of thousands on equipment.
2 Apple recently released their Apple Lossless Codec (ALAC) to open source. Lossless codecs like Apple's and FLAC tend to offer compressions around three to one. The file that is compressed can be turned into a file idential to the original so they are "perfect". A few audiophiles use them and some companies even offer music, but this is a very small business.
ALAC has some advantages over the other lossless codecs as it works with iTunes and iPods. It can also work with music recorded at much higher than CD quality. Now that it is an open standard perhaps it will gain some popularity among the enthusiast set. The fact that Apple is releasing it shows they don't see any commercial value.
3 At home I still use my 15 year old amplifier and once fine speakers to connect with my MacBook or iPhone or iPad wirelessly. My 20,000 or so tracks worth of music is completely portable and distributed where I fancy on listening at the moment.
But I see no need to upgrade the system and the CDs just sit - I converted them (at 256 kbps AAC) a long time ago...
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