After the economic crash in Iceland in late 2008 McDonalds decided to close their diners in the country. The last day of opening was October 31st 2009. The day before, October 30th 2009 Hjörtur Smárason went to McDonalds and bought a burger. Not to eat, but to keep and it was put in the original emballage on a garage shelf.
For the last year the hamburger has been in storage at the national museum in Iceland. Now it will be on display at Bus Hostel Reykjavik in Iceland, not only for those who drop in, but also with a live video stream where you watch the hamburger rot and decay on live camera. You might have to be patient though to see any changes.
Cronise believes that his weight-loss story was misunderstood and may have distracted people from the important issue of nutrition. “You can’t freeze yourself thin,” he told me. “When I first started, I had kind of a naive approach that I was going to suck calories out of people.” But his interest in altering metabolism through exposure to mild cold—which he defines as 55 to 65 degrees Fahrenheit—has only grown. Such temperatures are far enough below the socially accepted range that people plunked into a 50-something degree office would complain to no end. Unless, maybe, they believed it was good for them.
The notion that thermal environments influence human metabolism dates back to studies conducted in the late 18th century by the French chemist Antoine Lavoisier, but only in the past century has it really become relevant to daily life. Cronise believes that our thinking about the modern plagues of obesity and metabolic disease (like diabetes) has not addressed the fact that most people are rarely cold today. Many of us live almost constantly, year-round, in 70-something-degree environments. And when we are caught somewhere colder than that, most of us quickly put on a sweater or turn up the thermostat.
In that sense, we don’t really experience seasonal variations in temperature the way our ancestors did. Even people in tropical regions used to get cold on rainy nights, Cronise pointed out, in a quick rejoinder to my observation that not all parts of the world have four seasons.
a variety of types are available - like this one, but interested people should look around. People with MS sometimes require cooling garmets - here a variety are listed.
My sister Corinne is an artist with an unusual sense of quirk. She's putting together a show of her work and poetic descriptions and has a contest for folks who can turn a phrase. Winners will get prints of the piece they describe.