“When you join the ‘Mars One Community,’ which happens automatically if you applied as a candidate, they start giving you points,” Roche explained to me in an email. “You get points for getting through each round of the selection process (but just an arbitrary number of points, not anything to do with ranking), and then the only way to get more points is to buy merchandise from Mars One or to donate money to them.”
“Community members” can redeem points by purchasing merchandise like T-shirts, hoodies, and posters, as well as through gifts and donations: The group also solicits larger investment from its supporters. Others have been encouraged to help the group make financial gains on flurries of media interest. In February, finalists received a list of “tips and tricks” for dealing with press requests, which included this: “If you are offered payment for an interview then feel free to accept it. We do kindly ask for you to donate 75% of your profit to Mars One.”
After the economic crash in Iceland in late 2008 McDonalds decided to close their diners in the country. The last day of opening was October 31st 2009. The day before, October 30th 2009 Hjörtur Smárason went to McDonalds and bought a burger. Not to eat, but to keep and it was put in the original emballage on a garage shelf.
For the last year the hamburger has been in storage at the national museum in Iceland. Now it will be on display at Bus Hostel Reykjavik in Iceland, not only for those who drop in, but also with a live video stream where you watch the hamburger rot and decay on live camera. You might have to be patient though to see any changes.
Cronise believes that his weight-loss story was misunderstood and may have distracted people from the important issue of nutrition. “You can’t freeze yourself thin,” he told me. “When I first started, I had kind of a naive approach that I was going to suck calories out of people.” But his interest in altering metabolism through exposure to mild cold—which he defines as 55 to 65 degrees Fahrenheit—has only grown. Such temperatures are far enough below the socially accepted range that people plunked into a 50-something degree office would complain to no end. Unless, maybe, they believed it was good for them.
The notion that thermal environments influence human metabolism dates back to studies conducted in the late 18th century by the French chemist Antoine Lavoisier, but only in the past century has it really become relevant to daily life. Cronise believes that our thinking about the modern plagues of obesity and metabolic disease (like diabetes) has not addressed the fact that most people are rarely cold today. Many of us live almost constantly, year-round, in 70-something-degree environments. And when we are caught somewhere colder than that, most of us quickly put on a sweater or turn up the thermostat.
In that sense, we don’t really experience seasonal variations in temperature the way our ancestors did. Even people in tropical regions used to get cold on rainy nights, Cronise pointed out, in a quick rejoinder to my observation that not all parts of the world have four seasons.
a variety of types are available - like this one, but interested people should look around. People with MS sometimes require cooling garmets - here a variety are listed.