The NY Times has a video on a program at The Cleveland Orchestra designed to attract young fans to classical music.
Classical music audiences are disappearing at an alarming rate - a professor friend at a conservatory notes the average age of the audience is advancing nearly a year every year... There are a number of reasons why this is happening and the long term outlook appears bleak.
About 15 years ago a few of us worked with the Oberlin Conservatory on compressed digital music, better than stereo recording, and concert streaming. We chose Oberlin as they had a few champions for change who wanted the institution to be involved in investigations of the future of society, music and technology. While there were champions there were also a lot of people opposed to any change. We spent some time talking with others and found The Cleveland Orchestra was very interested in partnering. The company I was working for wasn't interested, so nothing came of it, and realistically even an enthusiastic program probably wouldn't have brought much change, but the TCO's music director had a clear sense classical music was in real trouble and was searching for partnerships in the developing online world.