Greg points to a piece on an issue facing airport security
Duke University researchers analyzed data from searches of 20 million virtual suitcases in the game Airport Scanner created by Kedlin Co. and found that users failed in most cases to identify objects that occurred only rarely.
"We're seeing that people are really bad at finding items that are not likely to appear," said Stephen Mitroff, Ph.D., associate professor of psychology and neuroscience and member of the Duke Institute for Brain Sciences.
In the game, players scan images that look like X-rays of carry-on luggage, trying to find hundreds of possible items, including guns and dynamite sticks, as well as over-sized bottles and scissors.
For this study – which appears online in Psychological Science – researchers evaluated gameplay data from December 2012 to March 2013 to determine how often the players found 78 different illegal items in light of how often the items appeared. Investigators used target frequencies (the appearance rate of a specific illegal object) to understand a player's success at identifying targets when they appear.
Thirty items were "ultra-rare," appearing in the game less than 0.15 percent of the time – a rate that is comparable to the presence of cancerous markers in real-life radiological screenings, according to Mitroff. Yet the study results revealed players correctly identified those 30 targets only 27 percent of the time. Targets that appeared with more than 1 percent frequency were pinpointed 92 percent of the time.
OK - here is the 19th year of the card I first put up around now in 1994 ... the last host went out of business and my free hosting doesn't support auto streaming, so you'll have to click on the player to listen..
The drawing came together in about a minute. The music was done in midi editing with a keyboard looking at a score and happened to take considerably longer. I put it on a server I was running on a computer under my desk and sent the link to readers of The Crandall Surf Report - an early pre-blog I wrote in the Mosaic era.
I didn't think much of it until the second year when people started bothering me to re-post it. Dozens of people. One thing led after another and now it is celebrating its 19th year.
The current server, and I think this is the fifth, no longer supports midi and I was forced to convert it to mp3. So much for authenticity.
anyway ... whatever your holiday, have a good one!
... ok - a half hour ad for Patagonia. A good anecdote for the mass consumption of Black Friday. The joy of buying something of high quality that lasts a long time and accumulates stories. Forget fast fashion and cheap design and construction and, as the clothing wears, repair it.
"When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy," said Moon Ji-hun, head of brand consultant Interbrand's Korean operation. "But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of (ad) presence, and I doubt whether keeping investing at this level is effective."
...much of its marketing budget is in the form of sales incentives - kickbacks to retailers who push the product. It doesn't seem terribly sustainable.