The iPhone 8 rumor mill, spurred on by a ceramic Apple Watch, is predicting a ceramic iPhone. The problem is there are several issues with that .. particularly if Apple's design philosophy of pure materials rather than facades still holds.. Manufacturing guru Greg Koenig takes a fascinating crack at rumor debunking.
Standing out in such an environment is not easy. Car design is less restricted, but still, every decade, you see car designs react to new technologies and new regulations and end up in a place where they become forgettable. This is not true of Porsche. As one Porsche design expert is said to have told his underlings, “You are not here to design the most beautiful sports car, you are here to design the best Porsche.” The design language of the Porsche brand is “iconic.”
In 1947, Porsche began work on its 356. In many ways it was like the original iPhone. It wasn’t perfect. It was underpowered. But it was streamlined and aerodynamic. From the 356 to the 911, a distinctive marriage of form, function, design, and brand ruled every design. It became the core around which Porsche was built.