I used to do it, but the night skies of NJ aren't particularly clear and dark. Still, over the years, people have asked for entry level advice for themselves or their kids. I usually tell them to find some low power high aperture binoculars and point them to some resources.
A few people go beyond that - way beyond that. All of the pretty images in
Sky and Telescope have to come from somewhere you know and a few even do real science. The Astronomy Podcast recently had a
show (mp3) devoted to what sort of hardware the serious amateur might be looking at. This is the $5k to $100k+ range and is a fun listen if you're into this sort of thing (Jeff?). Probably the first time I've heard the mention of
Ritchey--Chrétien telescopes outside of S&T. Serious stuff (also Paramount mounts)