Farhad Manjoo tests Beyond Meat for Slate.
People seem to like it a lot - at least compared with other fake "meats", which tend to range from really awful to barely ok and tend to cost a lot. This isn't an issue for vegetarians who generally have come to enjoy other dishes and don't miss meat, but for those doing meatless Mondays it could be the game changer - particually if it cost less than meat and has reasonably good nutrition.
This could be a real gold mine if they are lucky and smart. It won't matter that they miss the mark of being as "good" as the real thing for a sizable percentage of the population for a day or so a week. It may also be very popular in schools if it is cheap and nutritious.