There is a good chance many will use it like Facebook and Twitter - which brings the question "why migrate?" Circles isn't a new idea, but a large body of research suggests that it is difficult to get people to create and use groups, even if the tools to aid that are compelling (and Circles appears to be very compelling).
It will be interesting to watch ... I have a gut feeling all of the social tools (everyone - not just Google+) are a bit tone deaf so far.
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