It turns out the AWP raised cutting board was featured on a Martha Stewart Show that focused on tall people. I don't know how effective broadcast tv is at reaching an interested niche population. When you do the numbers it doesn't look good. The ever trustworthy wikipedia:-) suggests show has a share of about 0.7 which translates into something like 800k viewers. Most of the viewers are women and the female population 5''10 or taller is about 1.5% .. so we're down to 12k potential customers. The response rate for a pitch on such a product is unclear, but it is probably very low for a single pitch ...
but...

These really work - good posture while you're preparing food is a good thing. I'm very happy with mine. It is solid and just works. The hard maple surface turns out to be ideal. It cleans up well and is well matched to knives - better than the plastic boards. When it finally wears, I can just re-sand and oil it with a bit of mineral oil, so it should last forever.
Colleen's has a larger surface 18x24 rather than my 18x18. For a cutting board my size is fine, but she uses hers as a countertop replacement putting items for work on it so she isn't going back and forth to the countertop as much. You can get wider units - 18x30 and 18x36 are possible and AWP will make something to cover a very large countertop to a custom height if you like. A good solution for renters, mixed height couples and those worried about remodeling expenses and/or resale value.
It is remarkable how people, as tool users, often don't - or can't, use tools that fit well. If you are about 5'10 or more, cook, and don't have a raised countertop, you should probably do something about that. The AWP/colleenified approach is one solution, installing a higher countertop is another. If you want to DIY, Colleen has sizing instructions on her blog so go at it. I decided that I wanted something with nice hardwood, so it was probably less expensive to buy rather than build. Your mileage may vary...
I imagine that short people would have the same problem.
http://www.cuttingboardusa.co
Posted by: Round cutting boards | February 19, 2010 at 16:20
AWP is also making products for people who are below the 5'4" that standard counters are designed to fit.
Posted by: Sukie | February 19, 2010 at 23:10